FRUIT OF THE EARTH

Fruit of the Earth® – For more than 40 years, Aloe Vera at the center of everyday wellness

Fruit of the Earth® is an American company founded in 1980 in Fort Worth, Texas. Still family-owned today, it represents a virtuous example of a company that has been able to combine tradition and innovation in the skin care industry. Founded with the goal of offering effective, natural and affordable products, it has placed an extraordinary ingredient at the center of its philosophy from the very beginning: Aloe Vera.

The company has grown over the years, expanding its range and establishing itself as an international benchmark in the world of natural cosmetics, sunscreens and daily hygiene products. Each product is developed in-house, from the formulation stage to production and distribution. This integrated approach ensures total control over quality, a high level of safety, and a remarkable responsiveness to market and consumer needs.

Fruit of the Earth® formulas are designed to be simple, pure and highly effective. With no superfluous or potentially aggressive ingredients, they are designed for daily use and for the whole family, meeting the needs of those seeking natural, long-lasting well-being. In particular, Aloe Vera gel-available in different formats-has become the brand’s signature product over the years, appreciated worldwide for its soothing, moisturizing and regenerating properties.

The Aloe Vera used by Fruit of the Earth® comes exclusively from ethical and sustainable cultivation. The company selects producers who operate according to fair trade principles, thus ensuring not only the quality of the raw material, but also respect for local communities and the environment. Hand-harvesting of the leaves, strict control of the supply chain, and a commitment to ecological practices are part of a path aimed at environmental responsibility and transparency.

Fruit of the Earth® offerings include a wide range of solutions: soothing gels, moisturizing lotions, after-sun, sunscreens, sensitive skin treatments, gentle cleansers and daily hygiene products. All formulated with ingredients of natural origin and dermatologically tested to offer maximum effectiveness with minimum aggressiveness. These are not just cosmetics, but true allies for everyday well-being.

Today the brand is present in more than 60 countries on five continents, with widespread distribution involving pharmacies, parapharmacies, supermarkets, large-scale retail channels, specialty stores and major e-commerce platforms. In Europe, Asia, North and South America, and Africa, Fruit of the Earth® is synonymous with quality, simplicity and reliability.

The brand has also been able to communicate its vision through initiatives and official sponsorships, including those in the world of NASCAR, reinforcing an identity that combines energy, authenticity and American spirit. A communication consistent with its founding values: passion, commitment and focus on people.

Despite its global success and widespread popularity, Fruit of the Earth® has chosen to remain true to the principles that guided its birth. Each product is still developed today with the same spirit as in the past: to offer simple, effective, natural and accessible solutions for long-lasting well-being that is truly affordable for everyone.

In an ever-changing world, Fruit of the Earth® continues to innovate, never losing sight of its identity. A history spanning more than four decades, written with integrity, quality and a deep dedication to Aloe Vera – the ultimate wellness plant.